Industry News, Ink Manufacturers News, Printers News

Quad/Graphics Debuts Unlimited Full-Page Hyper-Personalized Versioning for Direct Mail Formats

Direct marketers can now reach individuals with uniquely configured digital color wide web press, powered by QRelevant.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Quad/Graphics has installed a new custom digital color wide web press in its Direct Mail headquarters in Pewaukee, WI. Marketers will now have even greater flexibility in the size and complexity of direct mail formats while driving one-to-one engagement with consumers via full web customization. In a configuration that is an industry first, the digital press will be joined with a full finishing line and a converted offset web press that will deliver full web inline finished products with expa...

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